📊Pro

Business Analytics & Data-Driven Decisions

Master the analytical toolkit for modern business decisions. From statistics and regression to optimization, forecasting, A/B testing, and data visualization — learn to turn data into actionable insights. Inspired by HBS curriculum.

7 modules 35 lessons ~9h AI voice coach
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Course Outline

1

Foundations of Business Analytics

5 lessons

Understand the analytics landscape: descriptive, diagnostic, predictive, and prescriptive analytics, data-driven decisions, and tools.

What is Business Analytics?
Descriptive, Diagnostic, Predictive & Prescriptive
Data-Driven Decision Making
The Analytics Process
Tools of the Trade
2

Statistics for Business

5 lessons

Master descriptive statistics, probability distributions, hypothesis testing, confidence intervals, and correlation vs. causation.

Descriptive Statistics
Probability Distributions
Hypothesis Testing
Confidence Intervals
Correlation vs. Causation
3

Regression Analysis

5 lessons

Master simple and multiple linear regression, interpreting output, logistic regression, and common pitfalls.

Simple Linear Regression
Multiple Regression
Interpreting Regression Output
Logistic Regression for Classification
Regression Pitfalls
4

Optimization

5 lessons

Learn linear programming, sensitivity analysis, integer programming, network optimization, and real-world applications.

Linear Programming
Sensitivity Analysis
Integer Programming
Network Optimization
Real-World Applications
5

Forecasting

5 lessons

Master time series analysis, moving averages, exponential smoothing, ARIMA, demand forecasting, and accuracy metrics.

Time Series Components
Moving Averages & Exponential Smoothing
ARIMA Models
Demand Forecasting
Forecast Accuracy Metrics
6

A/B Testing & Experimentation

5 lessons

Master A/B testing: experimental design, sample size, statistical power, result analysis, and common mistakes.

What is A/B Testing?
Designing Experiments
Sample Size & Statistical Power
Analyzing Results
Common A/B Testing Mistakes
7

Data Visualization

5 lessons

Master visualization principles, chart selection, dashboard design, storytelling with data, and executive presentations.

Principles of Data Visualization
Choosing the Right Chart
Dashboard Design
Storytelling with Data (Knaflic)
Executive Presentations with Data